The Pretty Flowers – A Company Sleeve
In 2018, my last encounter with Noah Green took place just after The Pretty Flowers‘ release of ‘Why Trains Crash’. Back then, the album garnered considerable acclaim from both critics and devoted Power Pop enthusiasts. However, their latest offering, ‘A Company Sleeve’, featuring twelve incredibly robust compositions, manages to surpass even that infectious appeal.
Drawing comparisons to Tommy Keene’s finest works, I recently found myself making a similar analogy when listening to Tom Curless & the 46%’s new album. That parallel remains just as true here.
However, The Pretty Flowers are more often compared to Guided by Voices, which recently released ‘Welshpool Frillies’, a very good, powerful, melodic, catchy and accessible album. Yet, I dare say that ‘A Company Sleeve’ outshines it in every aspect, making it an exceptional and superior release.
It was a true pleasure to speak with Noah Green again after five years.
When did you decide to start asking for opinions on the new songs?
If you mean opinions from people outside the band, that usually happens when I make a rough 4-track demo and send it to a few close friends, at the same time we’ll be working the song out as a band. Or when we have a good mix of a song from a studio recording that (guitarist/engineer) Jake has provided the band with, I’ll share that with those same friends. I’m always willing to share new stuff that’s not a finished product.
What’s the gig you will always remember? And why?
On our last tour we played at Black Water Bar in Portland and we ended with a Wipers cover. Toody from Dead Moon was at the show and she came up as soon as we finished to say how much she liked the show and excitedly spilled beer on some stuff. I love Dead Moon, so that was a memorable one. I know she goes to a lot of shows in Portland and was really there to see The Roxies, but I got the feeling she legit liked us.
How do you balance experimentation with commercial appeal in your music?
I don’t really think about that very much. I consciously try not to pigeonhole our band’s music or try to write songs in the style of ___, and I think that allows us to feel free enough to let the songs be whatever they are and go in whatever direction they go. I don’t feel like the band’s sound is so defined that we can’t play around in different genres. We’re a tiny band and I don’t think people have any expectations of us, so there’s not a lot of pressure to sound a certain way. If commercial success found its way to us, that would be fine/unrealistic, but we’re not looking for it or doing anything with our music that’s not truthful to who we are.
When was the last time you thought ‘I just wrote a hit!’?
I mean, in a joking way I say that after almost all the songs we write. I like to think our songs are something like other-dimensional hits. Most of the songs I love sound like hits, and should have been, but they weren’t, or weren’t as big as they should have been. It’s also hard to have perspective from the US with the size of a hit from the 80s or 90s in the UK. But Billy Bragg songs, Julian Cope songs, Kirsty MacColl songs, Robyn Hitchcock songs…so many hits.
Cassettes are back. Which five songs would make your first mixtape?
Dear Deadly – Creeper Lagoon
Philip – Life Without Buildings
Another Bubble – Robyn Hitchcock
The Fire – The Sound
Pissin’ in a River – Patti Smith
Suppose you were to introduce your music to new listeners through three songs. Which songs would those be and why?
“See How You’re Living” (from Why Trains Crash): I chose this because it’s a rock song that’s a good representation of the band sounding big. We recorded at a different studio than the rest of the songs on Why Trains Crash so it has kind of a different sound to it. It was sequenced at the end of that album, too, and I think with most people’s streaming habits it might have gotten a little lost and underheard, so I’d put in a good word for this song with new listeners.
“Hit Nothing” (from A Company Sleeve) – This is a good example of where The Pretty Flowers is at now and, perhaps, of what our sound is. I think “Hit Nothing” fits comfortably into something like a Pretty Flowers pocket.
“Wildflowers” (from A Company Sleeve) – This is probably my favorite song on A Company Sleeve. I’m just proud of the kind of journey this song takes from beginning to end and I’d want someone to hear that one. It’s maybe another one that fits into a Pretty Flowers pocket, but it also has a different feel from “Hit Nothing”.
If you could tour the world with two other bands, who would you ask, and why?
We did a west coast US tour earlier this year with The Roxies from Berlin, Germany and I know I speak for the whole band when I say it was one of the best times of our lives. I’d definitely want to tour the world with them. They’re amazing folks. We really want to get to Germany and tour with them on their turf.
If I’m dreaming, I’ll ask if our bands can open and tour with Alvvays. They are such a great sounding live band. I’ve seen them live maybe 5 times and they’re just total stunners. All three of their albums are incredible and they just get better and more interesting with every new one. So an Alvvays / The Pretty Flowers / The Roxies world tour is the dream for 2024.
What’s up for the next couple of months?
We only had the energy and foresight to book the west coast tour we did with The Roxies in March of this year, which we began booking in August or September of 2022, so we weren’t able to schedule the same kind of tour around the record release. The pressing plant told us our record was going to take 7 months to get pressed, and then it wound up only taking 4 months and we had to move up the release date, which was a good thing, but it made it harder to try and book a run of shows. We played a really amazing record release show in LA at Permanent Records Roadhouse with our friends Sweet Nobody and Easy Dreams. It was a total blast. We’re booking shows here and there now, but no touring is planned right now. We are planning to record some new songs at a house in Laguna Beach in September. That should be fun and a different way of recording for us.